Today Chilean Wine producer Concha y Toro, whose symbol is also a devil, has officially sealed its partnership with Manchester United. The 3 year deal makes Concha y Toro the official wine supplier for the club. At the launch Sir Alex Ferguson described the similarities between football and wine.

Click read more to watch a video about the new partnership and read Sir Alex Ferguson's thoughts on the partnership.

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Concha Y Toro chairman, Alfonso Larraín, said: “This partnership gives us a visibility and unique reach for a wine brand and this is why today is a landmark in our history.”

Manchester United’s manager, Sir Alex Ferguson, said: “There are many similarities between wine and football. In football we seek the best young players to develop and form them from their beginnings to making them outstanding Manchester United players.

“And I have seen a similarity with Concha y Toro, which seeks to harvest the best grapes, produce the best wines and have the patience and intelligence to ensure that the end result is perfect.”